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Bottomless cans of beer... a fun idea to be sure, but there are certain issues with this concept that could prove to be dangerous. I implemented two elements to help customers recognize and respond to alcohol poisoning.

The first of these elements is a physical addition to every Beer Well can. A covert, black, straw-like device will pop up out of the top of the can depending on how much beer has been poured or spilled from said can. When you see the straw pop up, your can will seal itself automatically, and you will have to blow into the straw to prove that you are not too far gone to keep partying. It's essentially a built in breathalyzer. 

The second safety feature is not something physical, but a campaign run by Beer Well indended to inform consumers about alcohol poisoning, help them know how to spot it, and how to respond to it. I call it the HALT innitiative. It's an acronym.

Beer Well is a Subscription based service that is managed via the Beer Well website.